The Wiggles & Australian Unity

Children's Tooth Brushing Apps

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Project Overview

Sharing a passion for the health and well being of Australia’s children, The Wiggles teamed up with Australian Unity to make a difference.

The first project in this partnership was the creation of a brand new Wiggles song and mobile app to engage and assist children with brushing their teeth.

The real value though, was for parents, who now have a “selling point” when trying to get their children to brush their teeth.

We were engaged very early in the process to contribute to the strategy of how best to use this new Wiggles track to engage an audience of 1-5 year old children for two minutes every day – over a long period of time.

Knowing the attention span of children that age, this was a challenge and we are very proud of the end result.

An Android and iPhone app were developed which enable parents to schedule brushing alerts (morning and evening) with badges and rewards given to the children for successfully completing the two minute brush time.