North Melbourne Football Club

1996 Premiership Cup National Tour

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Project Overview

In the proud history of the North Melbourne Football Club, the 1996 premiership holds a special place because it was on the AFL centenary year; and as such was rewarded with the only ever gold cup.

To celebrate the 20 year anniversary of this special achievement, the club has arranged a national cup tour across Australia – similar to an olympic torch relay.

We developed a custom iPad app to take photos with of their fans holding the cup in front on a green-screen, enabling the easy switching of the background to represent the community in which the photo was taken. This opened up significant sponsorship opportunity with their local and national partners.

The app facilitates social media engagement as fans share their photos along with the growth of NMFC’s fan database.